I'm a community-driven communications strategist with a passion for visual storytelling. I've spent the past 9 years working in public-sector PR and communications, where I have developed and implemented various communication strategies to inform and educate specific communities.
Recognized for leading and supporting equity-driven school communications at San Juan Unified including a districtwide rebrand, website redesign, and award-winning superintendent messaging. Recipient of multiple CalSPRA and NSPRA awards. Speaker at Adobe Max (2020) and NSPRA Seminar (2023) for innovative public-sector storytelling and in-house video strategy.
I am responsible for enhancing organizational digital content and social media strategies through robust storytelling and engaging video content.
I support school sites in creating comprehensive marketing and communication plans to drive up enrollment and enhance school culture. I currently lead the re-brand process for Encina High School as well as the Innovative School at Woodside K-8’s marketing strategy.
Visit sanjuan.edu/innovativeschool to see this marketing plan in action.
I currently serve as the Capitol/Foothills Regional Chair on CalSPRA’s Extended Board, where I support professionals across the region by organizing learning opportunities, building community, and sharing best practices.
